What Are Tracking Technologies?

Tracking technologies are small data files and scripts that websites use to remember information about your visits. At toralithyra, we use several types of tracking methods to improve your experience and understand how our fundraising platform serves startup founders across Australia.

These technologies help us remember your login status, keep track of items in your account dashboard, and understand which resources are most helpful for entrepreneurs seeking funding opportunities.

How Tracking Works on Our Platform

When you visit toralithyra.org, our servers may place tracking files on your device or retrieve information from existing ones. This happens automatically unless you've configured your browser to prevent it. Some tracking occurs during your session and disappears when you close your browser, while other data persists between visits to provide continuity in your user experience.

Types of Tracking Technologies We Use

How Tracking Enhances Your Experience

Personalized Content Delivery

By understanding your interests and previous interactions, we can highlight funding opportunities that match your startup's sector, show relevant educational content, and customize your dashboard to display the most pertinent information first.

Improved Platform Performance

Analytics help us identify which features work well and which need refinement. For example, if we notice users frequently abandon a particular form, we can investigate and improve the process to make fundraising applications more straightforward.

Security and Fraud Prevention

Tracking technologies help us detect unusual activity patterns, protect against unauthorized access attempts, and maintain the integrity of sensitive fundraising information shared on our platform.

Communication Preferences

We can remember how you prefer to receive updates about new funding programs, investor introductions, or educational webinars, ensuring you get information through your preferred channels at appropriate frequencies.

Data Retention and Your Control

Different types of tracking data have varying retention periods based on their purpose:

• Session data expires when you close your browser or after 24 hours of inactivity
• Preference settings persist for up to 2 years unless you change them
• Analytics data is aggregated and anonymized after 90 days
• Marketing interaction data is retained for 18 months to maintain campaign effectiveness
• Essential functionality data remains active as long as your account exists

Your Privacy Choices

You maintain control over non-essential tracking through browser settings, our rejection tool above, and account preferences. When you decline tracking, we'll remember this choice and honor it across future visits, though some personalization features may be limited.

Declining tracking doesn't affect your ability to access fundraising resources, submit applications, or use core platform features. However, you may need to re-enter preferences more frequently and might see less relevant content recommendations.

Third-Party Tracking

Some tracking technologies on our site come from trusted third-party services that help us provide better functionality:

• Analytics providers that help us understand website performance and user engagement patterns
• Content delivery networks that ensure fast loading times for users across Australia
• Integration partners for CRM, email marketing, and communication tools
• Security services that protect against fraud and unauthorized access attempts

These third parties operate under their own privacy policies and may use tracking data according to their terms. We select partners who maintain strong privacy standards and limit data sharing to what's necessary for service delivery.

International Data Transfers

Some third-party services may process tracking data outside Australia. When this occurs, we ensure appropriate safeguards are in place and that data handling meets Australian Privacy Principles requirements.

Updates to This Policy

We review and update this cookie policy regularly to reflect changes in our tracking practices, new technologies, or evolving privacy regulations. When significant changes occur, we'll notify users through email or prominent website notices.

The "Last updated" date at the top of this policy indicates when the most recent changes were made. We encourage you to review this policy periodically, especially if you have concerns about how your data is being used.

For substantial changes that affect how we collect or use tracking data, we may request renewed consent where required by applicable privacy laws.